Ryley Carlock & Applewhite attorneys help clients navigate complex federal and state laws and regulations relating to advertising and marketing. In the U.S., the promotion of nearly all consumer products and services—in all media and channels--is regulated by the Federal Trade Commission (FTC). Each state also has its own False Advertising regulations, usually under the heading of Business Codes; and more recently, state Attorney Generals have been extremely active in prosecuting false, deceptive, and unsupported advertising. Beyond advertising (FTC) law, we combine expertise in intellectual property, corporate, litigation, and food and drug (FDA) law to assist our clients with full-service strategies and solutions.
Overview of Services
We work with clients in a wide array of various industries. We also represent marketing consultants and service providers, advertising groups, as well as marketing and sales trade associations. Our goal is to help you reduce your regulatory enforcement and liability risk throughout a service or product's life cycle, while simultaneously protecting your intellectual property—thereby building and preserving the value of your brand. Our services include:
Regulatory Compliance with FTC Law
The advertising law practice area of Ryley Carlock advises clients on all types of compliance for the following aspects of marketing:
Promotional materials are conveyed via many channels and media—all of which are covered by our attorneys:
Litigation—Defending Your Promotions and Advertising
We counsel our clients to be in full compliance with federal and state regulations and guidelines, but when our clients' competitors run afoul of the laws on advertising and fair business practices, we work collaboratively with our litigation group on all adversarial actions including cease and desist letters, negotiated settlements, and jury trials. Our award-winning litigators provide negotiation and trial expertise for a myriad of commercial and contract disputes, trade secret and trademark infringement cases, and product liability suits.
We also vigorously defend our clients in the face of various types of investigations and complaints:
Protecting Your Intellectual Property
Closely related to our counsel on advertising law and its disputes is the firm's IP expertise—involving advice on best practices in branding, trademarks, service marks and advertising slogans, copyright of websites and brochures, and protection of other intellectual property, such as images and photographs. Moreover, working with our litigation group, we have helped our clients prevail in many patent, trademark and copyright infringement cases.
Our overall goal is to help our clients--whether large corporations, mid-sized businesses, or small start-ups--achieve their branding, marketing, and financial objectives in the face of complex state, national, and global regulatory structures and strictures.